Vacuum cleaning is such a boring activity. And also vacuum cleaners. What can you really say about it? It sucks dust, dirt and…fat! Yes you read that right, LG’s vacuum cleaner does liposuction. Y&R Sydney were the creative minds behind this spot. LG seems to have hit the viral goldmine!

Product Vacuum Cleaners
Manufacturer LG Corp
Year 2012
Advertising agency George Patts Y&R, Sydney, Australia
Directed Dave Klaiber
Susannah DiLallo
Agency Producer Alex Hay, Eleanor Rout
Post production Cutting Edge
Copywriter Luke Simkins
Historical setting Modern times
Location Photographic set