The new Heineken commercial “Walk In Fridge” does a brilliant job at capturing the reality in social differences between men and women. The spot crabs every woman’s attention with a dreamy walk in closet full of shoes and clothes and showing it off to her girlfriends only to be out done in typical male fashion by the yells of joy by the men who are shown the Heineken Walk In Fridge. Whether you are a man or a woman watching this commercial you have to admit it is a great commercial.

Product Beer
Manufacturer Heineken
Year 2009
Advertising agency TBWA, Neboko
Directed Bart Timmer
Music/Sound Designer
Rens Pluym
Creative Cor den Boer, Jorn Kruijsen,
Jeroen van de Sande
Production company
Director of Photography Alex Melman
Historical setting Modern times