The ad, by BBH London, sees bags from different nations race each other to be first out on the arrivals baggage carousel after a flight. A British bag, owned by a little girl, is pitted against bags from the US, Brazil, South Africa, and Japan in a race to the finish. The ad features a running commentary provided by veteran sports presenter Jim Rosenthal

Product Carrier airline
Manufacturer British Airways
Year 2012
Advertising agency Bartle Bogle Hegarty – London
Directed Neil Gorringe
Art Director Matt Moreland, Chris Clarke
Charlotte Woodhead
Production company Moxie Pictures
Creative directors Justin Moore, Hamish Pinnell
Post Production The Mill
Historical setting Modern time
Sound Nick Angell, Crawford, Angell Sound
Editing House Final Cut